When streaming on Facebook Live for the first time, the privacy settings for your video must be set. You can choose: "Public", "Friends" or "Only Me". You can't make these changes in the SportCam app, only in your Facebook account by Web Browser or Facebook APP.
If you don’t know how to change Facebook live privacy settings, here is a video with instructions on how to do it. (https://rankedin.com/rankedin-video-how-to-change-facebook-live-privacy-settings)